Property Natter – why the property market is joining…

Some of the most popular podcasts include Off Menu with comedians Ed Gamble and James Acaster, My Dad Wrote a Porno, Diary of a CEO with Steven Bartlett, The Adam Buxton Podcast, That Peter Crouch Podcast, Newscast, Rob Beckett and Josh Widdicombe’s Parenting Hell and nothing like a fish.

These days, well-known TV shows often have podcast spinoffs, while sites like the Guardian and the Telegraph offer popular weekly capsules on football, business and politics.

Most podcasts are half an hour or an hour long, although this varies, and generally have a clear structure, format, and tone that is used in each episode. People often listen to them while moving, walking or running, while driving the car or during their lunch hour.

Many have built loyal and large followers who look forward to tuning in each week and are often encouraged to get involved with the podcast itself through various means. Some have even turned successful podcasts into live broadcasts for physical audiences.

And now, it seems, the property is keen to get in on the podcast act. In recent weeks, OnTheMarket, shopping agency Black Brick, The Guild and Just Move In (with former Propertymark CEO Mark Hayward) have launched podcasts.

There are also longer real estate podcasts such as The World Class Agency podcast with Sam Hunter from Homesearch and Mark Worrall from love2move, and the two Robs (Rob Dix and Rob Bence) which focus on all things real estate investing in their podcasts on Property. Center. Plus, of course, real estate royalty and EAT columnist Phil Spencer has a regular real estate podcast through his Move iQ platform.

Whisper it for now, but Today sites hopefully have a podcast offering lined up too – watch this space! This comes as news sites increasingly harness the power and reach of the humble pod.

Why are they becoming more popular?

Podcasts have become a trend that’s hard to ignore – and have firmly established themselves alongside radio, TV and audiobooks in the national psyche. Their popularity, as mentioned earlier, has been significantly boosted by the pandemic.

With more free time and more hours spent walking, biking and running, people have turned to podcasts to accompany them in these pursuits, to distract their minds, to allow them to escape somewhere else. .

The best podcasts captivate you for 30 or 60 minutes and constantly leave you wanting more. They can be used to entertain, inform and educate, making them ideal platforms for great real estate discussions.

But they also thrive on personal or funny stories, or getting to know someone or something you didn’t know before.

They can be longer, more spontaneous, and more conversational than video interviews or traditional Q&As. They can help dig deeper into a particular topic or offer succinct summaries of a major hot topic of discussion.

From an owner’s perspective, they allow for greater visibility – on social media and elsewhere – the opportunity to build brand awareness, the opportunity to be seen as an authority on a given topic, as well as the opportunity to entertain, inform and educate listeners. , offering a human side to the too often neglected real estate market.

This great article from Simply Business helps explain how people should go about starting a podcast if they haven’t already.

Will they be a short-term fad or something more long-term?

Much will depend on the success of new podcasts that have recently hit the market. For all the joy, escapism, information, and educational content they can offer listeners, they also require a lot of time, effort, and organization.

If this isn’t reflected in a high number of listeners, the enthusiasm for doing them might start to wane. There are a few real estate podcasts that have already established themselves, including the aforementioned world-class agency podcast with Sam Hunter and Mark Worrall, and the team at Property Hub, but real estate podcasts remain niche for now.

This is starting to change with more and more podcasts being offered, ranging from agencies and trade bodies to portals.

It will be interesting to see how these diminish with the public as the real estate market continues to become more multimedia than ever.

Here at Today Sites, we’re always looking for ways to make the content we provide as engaging and interactive as possible, and podcasts could be the next step in that evolution.

It’s definitely something to watch over the next few months to see if the post-pandemic podcast boom continues.

Award-winning editor

For today’s sites, we’ve always been keen to have the best in the business write our latest daily news. For years, award-winning journalist Graham Norwood has done a fantastic job in a number of our publications. When he left Estate Agent Today earlier this year, we hired Marc Shoffman to take over.

We knew we would have a respected, award-winning journalist when we hired him, but it’s great to have that reaffirmed with new awards.

Thursday night, Marc won Freelance Journalist of the Year at the 2022 Headlinemoney Awards. Here’s what the judges had to say about him:

“With so many freelancers plying their trade in the financial space, this is always a competitive category to win. As it turns out, one name had already emerged from the shortlist after the first round of judging. When the panelists came together to make their final decision, it was relatively simple to go ahead and name Marc Shoffman as the winner for the second year in a row.

“Marc is a top-notch freelancer with an eye for exclusivity and the journalist who digs into tough topics, gets results, and conveys it well in his writing,” one judge commented. “A clear distinction with excellent investigations into issues that could impact many readers, with evidence of real change,” said another.

An outstanding achievement and we are very happy to have Marc and the excellent and ever award winning Mr Norwood on board. Keep up the great work, guys!

Until next time…


*Nat Daniels is CEO of Angels Media, publishers of Estate Agent Today and Letting Agent Today. Follow him on Twitter @NatDaniels.