PETALING JAYA (May 20): EdgeProp Malaysia and Hartamas Real Estate Group have partnered to provide comprehensive marketing solutions for Hartamas real estate agents.
The collaboration was marked by the signing of a Memorandum of Understanding (MoU) on April 27 by the founder and Managing Director of Hartamas Real Estate Group, Eric Lim, and the Managing Director of EdgeProp Malaysia, Alvin Ong.
The MoU aims to strengthen both parties’ relationship with the common goal of providing Hartamas agents with value-added marketing services to help them grow their business.
They’ll get a special rate on EdgeProp’s marketing services, including integrating Hartamas’ SEO website with EdgeProp’s.
Not just for the benefit of agents
Additionally, the MoU will provide an additional platform for potential owners and investors to obtain up-to-date transaction and market data, Lim said. “This data is useful for them to evaluate and then make informed decisions, whether for sales or purchases,” he told EdgeProp.my.
It’s a timely decision, Lim pointed out, as Hartamas has begun investing in various “proptech” tools to help its staff and train them to adopt the technology.
In the meantime, he felt the time had come for owners and potential investors to make a purchase. “Generally, we are facing high inflation rates and building costs are rising. Thus, real estate prices for new launches will be higher. Ultimately, this will also trickle down to the secondary market. Real estate is a good hedge against inflation,” Lim said, adding that the mortgage rate is still considered low despite the recent overnight rate hike (OPR) by Bank Negara Malaysia.
He also advised people to seek out real estate agents and negotiators for their input and advice to keep abreast of the latest deals in the market.
With over 25 years of experience, Hartamas currently operates three branches in Malaysia as well as international offices in Shanghai, Taiwan and Hong Kong.
Hartamas Group has won an impressive range of coveted accolades over the years, such as ASEAN Property Company of the Year, Property Company of the Year, Project Marketing Company of the Year and Commercial Property Company of the year at MIEA National. Real estate prices.
He also received the prestigious BrandLaureate Leadership in Real Estate Services award and the BrandLaureate Founder Legacy award.
As a fully-fledged real estate agency, Hartamas provides agency services that include project marketing, secondary market, corporate real estate, international properties as well as industrial properties. In addition to this, Hartamas also offers appraisal consultancy, property management and academy services.
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